About Us

We believe that your financial position today is because of decisions made previously; make wise choices today to give yourself financial freedom.


Anthony Prior – Managing Director

Director and Senior Financial Adviser, Anthony brings knowledge and empathy to his role with over 20 years’ experience within the financial planning network. He has an Advanced Diploma of Financial Service and is a member of Financial Planning Association of Australia.
Anthony will direct his efforts into providing a “customer focused” environment through maintaining an effective customer relationship and service program. This will ensure his clients succeed in reaching Financial Freedom. In his time away from Key Financial Planners Anthony enjoys spending time with his family and friends, playing cricket, golf and if any time permits, fishing.

Adviser Profile – Anthony Prior


Amanda Dawson – Financial Planner

Amanda has been involved in various areas of the finance industry for over 10 years, joining Key Financial Planners in 2014.  After making the Barossa their home,  Amanda and her three young boys are  enjoying the lifestyle the Barossa provides with her boys particularly enjoying in participating in local sports.
Holding an Advanced Diploma in Financial Planning, Amanda is now looking forward to furthering her education to extend her knowledge within the finance industry. With many years of Customer Service experience, Amanda prides herself on delivering clients with exceptional service and the peace of mind that requests from clients are completed in an efficient manner.

Adviser Profile – Amanda Dawson

Brett Grocke Photo  

Brett Grocke – Senior Financial Planner

Having been involved in Financial Planning since 2013, Brett joined Key Financial Planners in December 2019 as a Senior Financial Planner. Holding a Bachelor of Commerce majoring in Finance and Financial Planning, Brett has both skills, experience and training to assist with a wide range of financial advice needs.
Outside of work Brett is married to his lovely wife Gemma, with 1 fur baby, a 15 year old Black Labrador named “Jed”. Brett enjoys AFL, Cricket and Golf as well as having a laugh and a good time with his friends & family.

Adviser Profile – Brett Grocke


Kerry Gore – Customer Service Officer

Kerry joined the Key Financial team in April 2017. Kerry brings a wealth of customer service experience through her previous roles in the hospitality and medical industries.
She is looking forward to the new challenges that lie ahead as well as expanding her knowledge in the world of financial planning.
Kerry is married to Jeremy and they have two daughters. In her spare time she enjoys watching her girls play netball, is a footy fanatic and enjoys cricket. She also loves to travel the world.

Debbie Falkenberg Photo



Debbie Falkenberg – Customer Service Officer

Debbie joined our Key Financial team in September 2019. Debbie has been involved in the finance industry for over 34 years after starting her career with her dad back in the 80’s.
Debbie has seen many changes throughout this time and still enjoys using her knowledge & skills along with seeing clients have peace of mind with their finances & insurance.
Born & bred in the Barossa and together with her husband Kym they have 2 grown sons and a grandchild which now keeps them young & busy! Debbie enjoys spending time with her family & friends as well as gardening & travelling.